The privacy of our customers is important to us and we take care to safeguard the information you provide. This policy explains how we use your personal information.

Our privacy policy is regularly reviewed. If you have any queries concerning your personal information or questions regarding our use of the information, please contact us at:

Information we collect

The information we collect from you through use of this website is necessary to process your order. We need your name, email address, delivery address, contact telephone numbers and credit card details - the data which allows us to recognize you, your preferences and how you use our website. With your permission, we may use your information to let you know about other products we offer or might be of interest to you. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say 'no'. If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or by writing to us at: O APOSTROPHE, PO Box 4584, Ascot SL5 5BQ, United Kingdom.

Use of information

We do not collect or store any financial information entered into our website. All credit card information is solely used by our merchant partners to process the transaction, after which time it is completely removed. Any personal information we collect from this website will be used in accordance with the Data Protection Act 1988 and other applicable laws. The details we collect will be used to process your order and to contact you if necessary after receipt of your purchases. We make every effort to protect your online order information by using Secure Sockets Layer (SSL) technology.

Data Protection

Our Store is hosted on Shopify Inc.  They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify's data storage, databases and the general Shopify application.  They store your data on a secure server behind a firewall.  

We will not sell, share or rent your personal information to any third party or use your email address for unsolicited mail. Any mails sent by this Company will only be in connection with the provision of agreed services and products. Your data will only be disclosed:

if we are required by law to do so or you violate our Terms & Conditions;
with agents such as credit reference agencies, credit card clearing agencies, fraud prevention and detection agencies) that we use to process the orders you place with us or who assist us in the service we provide to you. We only provide them with the information they need to perform their role;
in the event that our business assets are ever sold to or purchased by another company as our data records are part of our business.

Third Party Services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.  Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms & Conditions.


Like most interactive websites O APOSTROPHE uses cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those visiting.

Copyright & Database

The compilation of all content on this website including text, photographs and graphics is the exclusive property of O APOSTROPHE and is protected by the United Kingdom and international copyright and database right laws. All software used on this website is the property of O APOSTROPHE and is protected by the United Kingdom and international copyright laws. You may not create a link to any page of this website without prior written consent.

Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.